An Interview with Ian Fox

Carl Dennis: Self Defence & Fitness correspondent, interviews Ian Fox of Fox Fitness about his ground-breaking Fox Force Self Defence System.


CARL: Ian, thank you for this opportunity to go into greater depth about Fox Force Self Defence. Why has this new Self Defence Instructor Training programme become such a phenomenon so quickly, with hundreds of people wanting to become instructors?

IAN: Fox Force Self Defence System is something unique that you just don’t get anywhere else. It’s like no other self defence system, because it gives you the opportunity to become a professional self defence instructor. The system itself is incomparable to anything else around. That’s the whole point of it! Once people try it, they realise they can defend themselves no matter who they are.

CARL: How many people are learning Fox Force Self Defence?

IAN: I’ve personally qualified over 2,490 instructors from around the world, and more are lining up every week! And from trainer reports, we estimate there are well over 10,000 people benefiting from taking a self defence course with one of our qualified instructors.

CARL: What is the main inspiration behind Fox Force Self Defence?

IAN: Fact is, there is a shortage of quality and professional self defence instructors. Over the past 10 years I have done really well and gained huge satisfaction teaching self defence to groups, major organisations, corporations. Frankly there was no proper, recognised body that offers people the chance to train to become a professional self defence instructor. So I set out to create a course to eclipse anything before it, to offer a professional and systematised approach covering all the key elements and techniques along with an effective marketing plan. Fox Force is the ultimate self defence instructors business opportunity.

CARL: What are the main benefits of becoming an instructor?

IAN: Since I’ve received enormous success as a self defence and martial arts instructor over the past 20 years I have the experience and depth of knowledge possessed by only a fraction of instructors in the UK. This means that Fox Force instructors have me ‘on-hand’ to help them succeed at every level. They can experience more satisfaction, plus the certainty and confidence that comes from an increased income source.

CARL: Since you’re already so successful as an instructor, why are you offering to train instructors?

IAN: Having proved that the program works for people of all ages and fitness, it’s time to ‘get out there’ and share it with the world. Given the rise in crime figures and the fact that I have scaled down my personal teaching operation to focus on this and other courses with Fox Fitness International. There is enormous demand for self defence just waiting to be met

CARL: Finally, Ian... once people start teaching Fox Force how long will it be before they see the benefits?

IAN: Most people get their first course set up within a few weeks of finishing the course. We want our instructors to benefit as soon as possible and we’ll train them to be able to maximise their training. Plus we offer back up and support.

CARL: Thank you, Ian.